Such is the pace of the mobile market even some of the publishers most adept at staying ahead of the curve would have to admit the freemium model has caught them unawares. Ambitious are the firms, ...

The freemium business model, where you give away a service or app for free and charge a subscription fee to those who want premium features, has taken off everywhere. But Ben Chestnut, chief executive ...

Online video platforms are no longer choosing strictly between ads and subscriptions. Increasingly, OTT video monetization relies on a freemium mix: free, ad-supported access paired with premium paid ...

If you are an entrepreneur offering a subscription-based product or service, there are many ways to grow your business. Out of all the available strategies, business owners use two approaches, the ...

The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

Wix.com Ltd. has a promising growth outlook due to its freemium business model, a large user base, and impressive cohort retention. Despite a focus on expanding the payments segment, the core business ...

Everywhere you look, games are going free-to-play, which sounds like a good thing. But sometimes the ways developers try to part you from your money are anything but fun. Jason Parker has been at CNET ...

A lot has changed in the world of mobile games in the past 10 years and that's something we will be considering as we repost PocketGamer.biz articles from the past decade. This week, a reminder that ...

Earlier today, Google rolled out Veo 2 support for Gemini Advanced users, allowing them to use generative AI to create short video clips. We have evidence that Google could make this a “freemium” ...