Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.