We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

App Annie, whose mobile app intelligence platform is now used by over 700,000 applications and 94 percent of the top 100 publishers, is today expanding its feature set with the debut of in-app ...

With today’s debut of Windows 10, Microsoft has launched the new Edge browser, a brand-new web browser that jettisons the legacy baggage of Internet Explorer and promises better support for web ...

At this week's big Google Cloud conference, Google Next '23, executives at the tech giant made numerous announcements and forward-looking statements to help developers and IT managers plan for future ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...