While some businesses grow through brilliant integrated marketing strategies, others are able to maintain a high level of success mainly through word-of-mouth referrals. Personal referrals are serious ...

Research shows that clients who are engaged are more loyal, more profitable and more likely to provide referrals than other clients. To engage your clients, you must focus on what’s important to them ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

When I started in the financial services industry I focused on building a customer base. My main concern was satisfying my customers’ wants and needs while making the sale. Once I had been in the ...

My agency often crosses paths with different types of clients in various sectors including fashion, design, beauty, food and beverage, retail, travel, and technology. Some agencies might see working ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your ...

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a ...

The first step to starting a successful coaching business is being honest about what you offer. Don’t promise “life-changing results” if that’s not what you deliver. The coaches who succeed are the ...