Your phone rings in the middle of the night. You pick it up and mumble a half-asleep “hello.” It’s your brother-in-law Bob, who owns a small electrical contracting business. “Look,” he says, “I’m ...

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become more ...

A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

Crafting a resume and cover letter that doubles as a sales letter is a game-changer for ambitious professionals seeking six-figure roles. Your resume and cover letter should sell you as the ultimate ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here's my ...