It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes Dr. Brian Monger, CEO of ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Google makes substantial changes to its search algorithms several times a year. The most recent was the helpful content update in August. According to Google, the update will "ensure people see more ...