For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Are you an online retailer looking for a team of subject matter experts and sales agents that can help improve customer satisfaction and turn your company’s customer support from a cost center to a ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Inbound phone support is a complex and challenging career for anyone to pursue. An agent is expected to walk a thin line between satisfying demanding customers and representing the interests of the ...