When I was hungry for entertainment during the early months of the pandemic, I fell hard for a YouTube channel about a Canadian expat's life in the Netherlands. The videos by Jason Slaughter showed ...
New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...
The brief looked innocent: “Find twenty mid-tier creators who can humanize our legal-tech launch by next month.” I watched the marketing lead swallow hard. She knew the math: scrape databases, cold-DM ...
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