With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. But while their success has helped drive Facebook's revenues, as well as ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

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An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities ...

Marketers are ready to spend more than $100 billion by 2022 to increase their companies' global app installs, but questions remain as to whether or not they can keep installers engaged with the ...