App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...

First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to ...

Many Android apps and games don’t offer paid alternatives but rely on ads for revenue. It’s standard practice though ads are pretty annoying and have been getting more invasive over time. After all, ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

A new report by AppsFlyer analyses the state of global app install ad spend, and forecasts that app developers will spend $94.9 billion in their attempts to acquire new users in 2025. This represents ...

App marketers spend 42% of their app install budgets on video advertising, making it the most popular way to drive downloads. Marketers divide their remaining spending among display ads (23%), search ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...