LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...
The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
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