In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The answer lies not only in the product itself, but in the packaging. Branded, photogenic packaging can make a product more ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...