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Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...
In February 2025, India Gate rolled out a strategic, packaging-led transformation. At first glance, the refresh appears largely visual—an updated logo, more structured information, usage cues and the ...
Share on Facebook. Opens in a new tab or window Share on X. Opens in a new tab or window Share on LinkedIn. Opens in a new tab or window Standardized packaging may reduce the appeal of e-cigarettes ...
Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...
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