Indian consumers are increasingly opting for private labels and in-house brands over established brands, and retailers are taking note. According to EY's Future Consumer Index 2025, more than half of ...

Ecommerce behemoths like Amazon and Flipkart have started focussing on their private-label portfolios as the margins here are better due to supply chain efficiencies and better control over operations ...

Yet, nearly four years on, there is no consensus on what type of label works. While civil society and activists have been ...