Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two. Today’s marketers are increasingly seeing ...

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Loyalty is worth it. It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty ...

Think of them as the size 5-shoes stored against the back wall of a department store. Or the small heap of kiwi fruit between displays of mangoes and cherries. Like a few very good, in-demand products ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Las Vegas visitors can use them to get waived resort fees, room upgrades, better food and drink and free play or special bonuses. They can earn them from gaming, buying entertainment tickets and even ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.