Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

From enhanced store intelligence to personalized apps and integrated online ordering, retailers spent the year shifting from ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

Culver’s last month joined the loyalty program world, having been one of the few large limited-service burger chains to not ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...