CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

No. 70 Oregon women’s tennis (12-13, 3-10 Big Ten) was defeated 4-1 by the No. 56 Penn State Nittany Lions (14-10, 5-8 Big Ten) to close out... No. 51 Oregon men’s tennis ends regular season with 4-1 ...

Many shoppers are sitting on untapped value from memberships and loyalty programs they already pay for. From free prescriptions to hidden travel credits, these benefits can easily outweigh annual fees ...

Customer loyalty can be a financial boon for businesses and a money saver for shoppers and clientele. Information technology services and consulting company Accenture says about 90% of companies have ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...