As William Shakespeare famously said, “This above all: to thine own self be true.” And, it can also be said, be true and loyal to those nearest and dearest to you. Whether you’re looking for a sweet ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...