Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Catie Matthews suggested that marketers should embrace artificial intelligence in their own lives.

Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward. As I have stated previously, my ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Take an honest look at where your strategy can improve. Eat more vegetables than ice cream. Save more than you spend. Don’t ...

These three approaches can help resolve past marketing regrets often labeled as New Year’s resolutions. Doing the same thing ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.