Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data contributors, mobile ...

Market research is crucial to any successful marketing plan. When you truly understand your customers’ preferences, likes, dislikes and needs — and adapt your messaging accordingly — you give your ...

The Market Research Society of India (MRSI) has adopted the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025. This updated code addresses AI, synthetic data ...

Smith's original itch to transform traditional (offline) market research methods -- infamous for being slow and costly -- led to GWI building out a platform for large scale, high frequency data ...