There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

The global respiratory device market witnessed substantial growth, reaching USD 15.8 billion in 2020 and is projected to reach USD 38.0 billion by 2027, with a notable CAGR of 13.5% during the ...

The global thermal scanners market size is projected to reach USD 7.28 billion by 2027. The Global Thermal Scanners Market Report, provided by Report Ocean, offers an in-depth analysis of market ...

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

Market research is an important activity for companies hoping to better understand their customers and market so that they can improve their products and services to better meet market needs. An ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

LONDON--(BUSINESS WIRE)--The sample preparation market is set to grow by USD 2.29 billion, accelerating at a CAGR of almost 7%, during the period spanning over 2020-2024. One of the key factors ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...