The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

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Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

There are many ways to manage a marketing team, and companies are always looking for ways to improve upon what they already ...

Karen Parisi is Senior Vice President of Marketing at CentralReach, the leader in EMR and health tech solutions for the ABA industry. Marketing finally has a seat at the strategic table. Many CEOs now ...

Most business people are familiar with organizational charts that show who reports to whom in a company. Those people in the boxes at the top of the chart are those presumed to have the most power.

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...