Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

Customized parts printed on HP's Multi Jet Fusion 3D printer. The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to ...

The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the ...

Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and ...