The administration of the non-transactional data in an organization, such as customers, vendors, employees and products. Such data is contained in "master files," although the term master file has ...

In the last three years, corporate views of master data management have rapidly evolved from data-centric confusion to a point where companies now focus on the consumers of master data and the ...

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on ...