For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilot and bots. And little wonder, too, ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Measurement was once again a hot topic at this year’s Skoll Forum; with seven measurement-related sessions over three days, it eclipsed other perennially popular topics like funding and innovation.