Teaching social media marketing presents unique challenges, according to lead author Nicole Beachum, Ph.D., assistant professor in the UAB Department of Marketing, Industrial Distribution and ...

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

Media literacy has emerged as a critical skillset in today’s digital landscape. As individuals increasingly consume content from many platforms, understanding how to discern credible information from ...

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