In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...