In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Over the course of the last decade, the industry trend toward non-personal promotion (NPP) has been impossible to deny. As opposed to traditional, face-to-face marketing and sales tactics, ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Use these three tactics to advance your marketing strategy and stay on the ...

In this day and age, there is absolutely no excuse for not taking advantage of the countless ways to market yourself and your business. That’s a little harsh, yes, but the reality is that technology ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

AmpiFire has announced enhanced omnichannel marketing and managed visibility services tailored to the needs of ecommerce ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...