Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM 101. It’s certainly one of the first things we discuss with our new ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

Negative keywords are a necessity in any well constructed high volume paid search campaign. In a perfect world, large advertisers would run all keywords on exact match to ensure that the keyword bids ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...