Have you ever thought about joining the world of influencers? You’re not alone. In fact, SignalFire (via a 2020 Forbes article) estimated that as many as 50 million people around the world already ...

Graduate student Alexia Kadota-Browner (Medill ’24) initially started posting on YouTube as a junior in high school. Her goal was not to build a following or become an “influencer.” Rather, she said ...

Social media is fake and influencers are not real. We have all heard (and probably shared) this sentiment: The picture-perfect lives projected by the ultra-rich, ultra-followed Instagram and TikTok ...

Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Alessandro Bogliari The ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Recent research from eMarketer revealed ‘micro-influencers’ have more loyal communities ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Consumers turn to trusted sources when making purchasing decisions, whether that be family and friends, customer reviews or influencers. Influencers, especially those who create online communities ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...