Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control. The post The future of GTM starts with causal ...

The obvious choice is often wrong. by Bart de Langhe, Stefano Puntoni and Richard Larrick From the Magazine (May–June 2017) The human brain likes simple straight lines. As a result, people tend to ...