In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Organizations in all sectors are increasingly required by their investors, customers, employees, and wider stakeholders to articulate a clear statement of corporate purpose. Purpose isn’t about profit ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

For the better part of the existence of modern major corporations, declaring brand purpose was something of a footnote – an idea that took a backseat to the pure pursuit of capital and market ...

Defining a clear corporate purpose and rigorously paying attention to long-term value creation can help executives make difficult choices. People talk about integrating risk management into ...