What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social ...

Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz ...

You know we’re all about PPC. Of course we are. We love it, and it’s kept us in business for awhile. But that’s not all that we are. Did you know we also do pay per call? Which is why I love looking ...

There’s always a debate over whether SEO or PPC is best and which one you should invest your time and money in. Check out this infographic to see this argument from a visual perspective. Originally ...

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to ...

PPC (pay-per-click marketing) is a great way to kick off a new website or marketing campaign, offering the ability to immediately send traffic with just a few clicks of the mouse. Pay-per-click ...

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ... Do all digital ads ...

Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors. That finding ...

WebDam has unveiled a series of predictions on what to expect in marketing in 2014, based on statistics. Areas such as PPC, social media, events and content marketing are covered by the infographic.