In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Packaging and design are the body and soul of any product. It is critical for a company trying to sell its product or service to get both correct. The challenge is not just getting it correct, but it ...

Straws, plastic bags, bottles, wrappers; just how much have we cut back on single-use plastics? Not enough. In fact, some of the biggest global brands, including PepsiCo, Mars and Nestle are almost ...

Don’t judge a book by its cover does not hold ground in food branding. Good packaging greatly influences consumer’s purchasing decisions. According to surveys of consumer behaviour, it is seen that 60 ...