For one iconic baked goods company, things are apparently back to normal — much to the relief of its very passionate consumer base. Entenmann’s, the over-120-year-old baked goods company, quietly ...

Making a change to the packaging of a product can be a big deal to customers. Just ask Entenmann's. The baked goods giant was forced to do away with the clear cellophane windows on its boxes of donuts ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Hasbro has been dishing out new eco-friendly windowless packaging for the past year and some change. This has been distributed over a variety of popular lines like Star Wars: The Black Series, Marvel ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

CHARLESTON, S.C. (WCBD) – The window boxes that adorn homes throughout the Charleston peninsula are more than just colorful accents – they are a unique blend of design, horticulture, and history. The ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...