Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Design thinking is a process to help solve problems and generate ideas. It starts with defining a problem and then moves into identifying the human need, which we determine mostly through a social ...