Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

A segmentation fault, or segfault, is a memory error in which a program tries to access a memory address that does not exist or the program does not have the rights ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

This article originally appeared in the April 2020 issue of Security Business magazine. When sharing, don’t forget to mention @SecBusinessMag! Network segmentation is the security integrator’s first ...