What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...