Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real game-changer. Branding drives choices. People often pick brands based on ...

Researchers surveyed 2,664 young adults who were current users, never users, or past users of little cigars and cigarillos, finding cigarillo packs with colors and containing a flavor descriptor were ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard. Unbeknownst to Lilly and Daichii Sankyo, BMS had assembled a ...

Imagine being an Olympic sprinter, about to step onto the track for the 100-meter dash. You’ve trained hard for this moment, and now it’s time to put all the hard work to the test. The time has come.