Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Augmented Reality (AR) and Projection Mapping Technologies constitute a rapidly evolving interdisciplinary field that marries digital visualisation with the physical environment. AR integrates ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...