What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Eldar Tuvey, is CEO and cofounder of Vertice, a spend optimization platform that saves companies up to 25% on their SaaS and cloud costs. The turbulence of recent years has underscored the critical ...

Low bid. These two words can, for some, be the beginning of a purchasing process that’s filled with frustration and disappointment, given the many variables that are involved in apparatus procurement.

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...

Purchasing a new car from a showroom involves time-consuming visits, multiple comparisons, and uncertainty about the final prices. ACKO Drive simplifies this process by including all the important ...