To get accurate quantitative research, you'll need a basic knowledge of statistics -- including the ability to select the right sample size, to choose random and representative data and to choose ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...