Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Some people have faith that their spouse won't cheat on them. Some have faith that things happen for a reason. Some have faith in God. Is there a common commitment underlying these disparate ...

Using high school algebra and geometry, and knowing just one rational point on a circle or elliptic curve, we can locate infinitely many others. You’re sitting at the end of a long conference table, ...

Rationality is what keeps us sane in the messiness of life. Being able to stay rational through a difficult time, or just for as long as a simple argument, is a sort of safety vest we can wear to not ...

Lois Lee receives funding from the John Templeton Foundation. Many atheists think that their atheism is the product of rational thinking. They use arguments such as “I don’t believe in God, I believe ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

Rational design, applying knowledge structure-function relationships into molecular design, has shown great promise in enzyme engineering, vaccine development, and inhibitor discovery. Using rational ...