For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us ...

In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp are back with more warnings about the mind games that advertisers and retailers play on us -- and they play with extra ...

The protocol of "you scratch my back, and I'll scratch yours" is an old business strategy. This philosophy can serve small-business owners interested in cost-effective ways of marketing their ...