Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

One of my youngest employees recently asked me, “How has marketing changed since you graduated from college in 1988?” My initial reaction was to talk about internet marketing, Google and social media, ...

If you have a few years under your belt as a small-business owner, you may wonder how your contemporaries marketed their products and services and remained profitable before 1983. This was the year Dr ...