It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who's watching our videos? Those numbers are important, but ultimately, we're trying ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Whether you wear the CEO, chief revenue officer, sales or ...

This eBook explores the five stages of sales- marketing alignment to help you assess your organization’s sales and marketing collaboration today and understand how it can mature in the future, with ...

Club Revenue explores the bright ideas of the masterminds shaping the Revenue Operations movement. Hosted by Clari's Cornelius Willis, each episode features a new revenue expert and their creative ...

In my 30 years working to establish successful B2B marketing teams, the most clichéd (but somewhat accurate) statement is that sales and marketing are “not on the same page.” This is a problem.

Macaroni and cheese. Bacon and eggs. Sales and marketing. The problem needs to be fixed because 87% of sales and marketing professionals say collaboration between sales and marketing is critical to ...