The latest version of Oracle’s Fusion Sales customer relationship management (CRM) application wants to automate the most repetitive sales tasks by providing users with automated recommendations to ...

Six months ago, at Oracle Live, Oracle talked about its plans to bridge the sales and marketing gap with the help of AI and automation. During that event, Larry Ellison talked about how the CRM (or ...

Oracle Corp. is jumping on the generative artificial intelligence train with the addition of dozens of new capabilities designed to help organizations boost productivity in areas such as customer ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...