CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

Salesforce introduced its AI layer, dubbed Einstein, in 2016. More recently, at the Salesforce World Tour event in NYC in May, all the company talked about was generative AI and Data Cloud, its ...

For better decision-making with artificial intelligence, data must be at the core, positioning solutions — such as Salesforce Data Cloud — to most effectively unlock deeper insights and predictive ...

Salesforce has launched a rebuilt Slackbot AI agent for Slack that can search enterprise data, draft documents, and take ...

One of the barriers to productive use of AI in the enterprise is the difficulty of bringing data together from various sources. Helping customers get their data in order is therefore a priority for ...

Einstein Studio can also help enterprises connect their data from Salesforce Data Cloud to third-party AI offerings including Amazon SageMaker and Google’s Vertex AI for model training. Salesforce on ...

The partnership between the two tech giants focuses on the bidirectional integration of data, large language model (LLM) flexibility, prebuilt actions for CRM solutions and a commitment to responsible ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. In the ping pong match of generative AI announcements, it’s ...

Strategic acquisition announced. Salesforce will acquire Informatica for $8 billion in equity value. AI data platform integration. Informatica's data management will be embedded into Salesforce's ...

Salesforce operates a cloud-based enterprise software platform serving global organizations; Business model centers on ...