Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

As a professional, in order to grow, you have to set goals to help you move from one point in your career to the next. However, setting goals isn’t always easy. In many cases, you might know what you ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

One of the most impactful goals you can set is to master a new technical skill relevant to your industry. For instance, a digital marketer could aim to become certified in search engine optimization ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

We hear a lot about the importance of goal-setting but most of us don’t have clear and measurable goals to work toward. Lewis Carroll says, “Any road will get you there, if you don’t know where you ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

Companies trying to make their workforces more diverse can struggle to attract applicants from marginalized communities, note Chicago Booth’s Erika Kirgios, University of Southern California’s Ike M.

If you’re like most fitness enthusiasts, you already know the importance of setting goals that guide your training program. Setting SMART goals is arguably one of the most important steps in ...