Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...

Only slight advantages are shown for the Stapel scale in lack of leniency (high scores) and the semantic differential scale in precision (low variance) in a comparison of these scale approaches with ...

The semantic structure underlying numbers from 0 to 9 was examined. Each number was rated by 40 subjects (400 subjects, total) using the 20 basic scales of the semantic differential. Due to the ...

Brands grow by becoming the language of lived experience. Disney's magic scales seamlessly, unlike Uber's fragmented growth. Titan's journey shows the importance of adaptive semantic scaling. Most ...